This is a personal project. The brief was to create a brand concept for the East London–based band Novi Sad.
Branding and bands can be a tricky pairing. While a cohesive visual presence helps, it's hard to explain to punks that they have a logo. So, a typographic approach felt both the most effective and the most appealing—think Bodoni and Nirvana, or the Sex Pistols and the ransom-note effect.
I designed a custom font inspired by old Serbian and Cyrillic typography, which I used to develop a logotype and crest for Novi Sad. From the logotype, I created a layout-based visual system for posters and social media.
