Strides is a housing association supporting people on society’s fringes, including those leaving prison, the military, or facing financial or mental health challenges.
Formerly known as West London Mission, the organisation needed a rebrand to reflect its evolving services, shed old perceptions, and create room for growth and investment.
While still rooted in a Methodist heritage, the new name ‘Strides’ reflects a shift toward the future and a clear mission: helping people move forward and find their place in society.
Team Director – Kevin MacKenzie
Design Director – Ryan Miller
Senior Designer – Laura Evans
Designer - Marty Taylor
Junior Designer – Olha Kurenda
Project Manager – Mary Rellin
Strides often needs to address sensitive topics where photography can feel intrusive or inappropriate.
That’s where our family of Striders comes in, offering a warm, human connection through illustration, while respecting the dignity and privacy of the people Strides support.