Genius Sports is a global leader in sports data, technology and media. When you watch graphics appear on screen during an NFL game, you’re watching their Genius at work. They knew what their company values were but couldn't find the right language to make them stick.

Through creative workshops, employee data, and conversations with senior leaders, we developed three values built around one unifying idea: Oneness, or otherwise expressed as “one team, being brave, driving change.”

Rooted in their existing visual identity, we created a concept showing these values connected in harmony. Each value had its own specific geometric shape, colour, and language. We rolled them out internally via a campaign toolkit.

The values landed. Built around clear behaviours rather than empty words, they were designed to be genuinely lived across the business. As their Head of Internal Communications put it, the values are now "alive and loved by everyone."