In May 2024, IBM Consulting, which makes up half of IBM’s revenue, held one of its largest partner events. Nearly 3,000 senior partners gathered to discuss the future shaped by cloud and AI.
We were asked to create a theme and event brand for their Growth Conference, so we developed the theme “It’s time,” a flexible message that captured the urgency for growth, change, unity, and innovation through AI.
Team Director – Cliff Ettridge
Design Director – Simon Mannering
Senior Designer – Marty Taylor
Senior Motion Designer – Oliver Larcombe-Moore
Project Manager – Ashley Gladwell
To open the conference, we created the video below.
IBM has a long history of leading change. From the 1950s to the early ’80s, CEO Tom Watson Jr. was known for bold ideas and visionary thinking — even predicting how computers could free us from repetitive work, much like generative AI does today.
With help from IBM’s archivists, we explored historic audio and video of Watson’s speeches to create a voiceover from the past that still speaks powerfully to today’s technological shift.
