IBM Consulting is the professional services arm of IBM, providing the human expertise to guide companies through digital and AI transformation. Two separate delivery arms, Client Innovation Centers and Global Delivery Centers, told conflicting stories: one emphasised people and progress, the other scale and connectivity. The business needed a single, compelling narrative.
We created IBM Consulting FutureNow, a new name, proposition, and visual language built around convergence. People and progress meeting scale and connectivity. Human expertise meeting AI. One model which moved from siloed executions to global integrated delivery.
From messaging pillars and graphic guidelines to physical centre design, everything was packaged into a rollout playbook to keep the brand consistent under the classic IBM visual umbrella.
