The brief was to create a craft beer to help fund the ‘Yes’ campaign during Australia’s same-sex marriage referendum.
The Good Beer Co. partnered with the Australian Marriage Equality Council (AMEC) to create, sponsor, and promote a beer that would fund the ‘Yes’ campaign and support same-sex marriage during the 2017 referendum.
We called it Love Squared (Love²) to remind everyone of the simple truth that love is love, and that everyone in love should have the equal right to marry. We focused on the weird and wonderful ways couples show love, and on the visual power of the equality flag.